About Us

Custom Design

La Tienda Jewelry is a jewelry and pawn shop in Jacksonville. For over 37 years we have been here doing watch repair, and buying gold as well as selling gold and diamond jewelry; both new and estate.  We have en extensive selection of watch batteries and we will replace your watch battery while you wait in most cases. We also have a large selection of Swarovski crystal and Lladro. We carry many hard to find "retired Pieces," at reasonable prices.

We are proud of a long history of excellence in design, craftsmanship, originality, quality and value. Our award-winning designers and craftspeople have always been attuned to perfection and beauty while making your beautiful jewelry Our dedication is based on a desire to give shape and substance to dreams. The results are beautiful pieces that you will cherish for a lifetimeDiamond Solitaire Trade-up Policy

La Tienda Jewelry guarantee the quality and value of their diamonds and will therefore offer our clients up to our original sales price of a diamond solitaire against the purchase price of another at least 50% greater in value. You can use this to build on past celebrations and enjoy increasing value and joy into the future.


Jewelry and Watch Services

La Tienda Jewelry offers a wide variety of services. For repairs, re-styling, engraving or appraisals, simply bring the article to our sales professional to receive services such as ring-sizing, gold and platinum soldering, pearl and bead re-stringing, stone re-setting or claw re-tipping and replacement. La Tienda Jewelry also offer a high quality watch repair service. Our expert watchmakers are eminently qualified and certified to restore your treasured timepieces.



Jewelry Cleaning and Engraving

The superior customer service for which La Tienda Jewelry are renowned includes such special touches as complimentary jewelry cleaning, which is available at our showroom.

To make your jewelry truly unique and personal,  we offer custom engraving for jewelry, by hand or machine.

Appraisals

In order to learn the true value and quality of your jewelry or timepiece, an appraisal by a qualified professional is essential. La Tienda Jewelry's expert gemologists offer a full range of appraisal services. Arrange an appointment and bring the item(s) you wish to have appraised to our location and rest assured that our expert appraisers will determine the value of cherished treasures.

Insurance Replacements

La Tienda Jewelry insurance services division is a leader in the jewelry replacement industry. A team of experts is dedicated to assisting clients and their property insurance adjusters in resolving jewelry, timepiece and silverware claims. (serviced in conjunction with Jewelers Mutual Insurance Co.).